Tuesday, 8 November 2011

Twitter and its impact on Restaurant culture

DEFINING TWITTER AND ITS POSSIBLE IMPACT ON RESTAURANT CULTURE

The evolution of the internet, cell phones and e-mail have meant huge changes for the restaurant industry, as todays customer is often attached to their blackberry or iPhone. It is rare to see a group of people out at a restaurant without at least one person texting or chatting on their phone. Restaurants in older generations and cultures were a place of community, a place to socialize but in the age of technology and cell phones has the sense of community been swallowed up by the fast paced environment of today? Is twitter a way to get back to communicating with the guest at a grass roots level?

It is important to note that over the relatively short time that twitter has been in existence it has developed its own sub culture and even its own vernacular. This is a new world, where an average of sixty five million tweets get sent out in a single day and Charlie Sheen can reach one million followers in a little over 24 hours. So to make sure everyone has caught up to the tsunami style trend, here are just a few pieces of common twitter vocabulary:

Tweeter - Someone who is authoring a statement to a group of people.
Tweet - Is an individual statement that a tweeter has made.
Follow - Means that a twitter account holder has selected another account holder to track and will receive all of their tweets automatically
Retweet - Is reposting a tweet that someone has written
Hashtag - Hashtags allow the general public to reference tweets, so that if a certain word or un-spaced group of words is hashtaged it can be searched out from a database of recent tweets.

There are definitely other forms of social media out there; some of the sites offer similar functions, but it is the little details that make Twitter unique. While sites like Facebook and Hi5 operate on the basis of community networking, it is only Twitter that allows its users to follow their favorite movie stars, recording artists, and even culinary talents. Chefs and restaurateurs alike have direct access to their followers and can feature products and events at the touch of a button. Twitter allows for 140 characters of text, the ability to add photos and marketing potential that is limitless; so Chefs like Cam Dobranski of Calgary’s Wine Bar can tweet photos of the great food that he is serving and hit the dedicated customer base that it is intended for.

Cam Dobranski
@ChefCamD
Foooooooooood!
http://www.winebarkensington.com

My pork hock for two at my brasserie Kensington. Need I say more... http://yfrog.com/h8ffgamj



This approach allows guests to put a name and face to the creativity that they’re experiencing. Tweets like these represent a truly hands on approach to marketing and a way to make the intangible; tangible.

Most restaurateurs struggle with the feasibility of radio, print and television as a means of advertising as there is little way to tell how many people the ads reach, and what the success is if the customer is exposed to the ad. With Twitter writers know exactly who they are tweeting to and have the ability to invite groups of people, or reference just one specific follower to join them in their establishment. This works great for special events that tend to bring people out; sporting events can be a major revenue generator for Food and Beverage establishments, depending on what type of venue is operating. Scott Roberts Marketing Director at the Elbow River Casino uses Twitter to inform customers of upcoming events on the big screens at Sammys Sports Bar.

Elbow Casino
@elbowcasino Calgary
The #1 entertainment venue in Calgary, featuring Yuk Yuks Comedy Club.
http://elbowrivercasino.com

Big Day at the Elbow!! Belmont Stakes into UFC 131throw in a side of Yuk Yuks and Vegas Style Gaming!! #1 entertainment venue in Calgary!

As strange as it seems the Twitter platform gives immense possibilities to the food and beverage industry. Twitter is a way the restaurant industry can connect with its guests on a personal level, with amazing capabilities and in real time; but with the good, the chance for bad. Although restaurateurs have the opportunity to connect with their clientele, that clientele has the same access. So if there are issues or problems with an establishment, they can be uncovered in an open forum for everyone to see and re-tweet.

Twitter is in its truest sense word of mouth advertising and the saying has always been that “word of mouth is your best form of advertising” so be sure to put your best foot forward as twitter could be a best friend or a worst enemy.


Jordan Knox
@Jordantknox

51 comments:

  1. Very informative

    ReplyDelete
  2. I always use Twitter and it's great to read news from Elbow River Casino. I like play Black Jack here https://casinority.com/ways-to-increase-blackjack-winning-edge/ It's a good tips for everyone

    ReplyDelete
  3. Thank you so much for your great information, It is too useful for me. aio downloader tutuapp Cartoon HD

    ReplyDelete
  4. Hello gentleman thank you so much for this awesome post I like your post and I hope every day publish this type new post aio Downloader

    ReplyDelete
  5. Berbeda dengan AppSales yang menyediakan informasi promo dan diskon di play store, AIO Downloader merupakan aplikasi pihak ketiga yang seperti play store.

    ReplyDelete
  6. I've been using this site 토토사이트 for playing online casino games. Pretty legit.

    ReplyDelete
  7. I’m extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you customize it yourself? Anyway keep up the nice quality writing, it is rare to see a nice blog like this one these days. 토토사이트추천

    ReplyDelete
  8. Nada4D Situs Judi Togel Dan Game Slot Online Terpercaya

    Mainkan Slot Online, Togel Online, Fishing & Live Casino.
    Hanya dengan 1 User ID Saja.

    Tersedia 10 Pasaran Togel Terkenal, seperti:
    - Pasaran Malaysia
    - Pasaran Macau
    - Pasaran Hongkong
    - Pasaran Sidney
    - Pasaran Singapore
    - Pasaran Singapore 45
    - Pasaran Qatar
    - Pasaran Malaysia Siang
    - Pasaran HK Singa
    - dan Pasaran Geylang

    Minimal Betting Togel 500 Rupiah.

    Tersedia Promo :
    - FREEBET/FREECHIPS SETIAP BULAN KEPADA RATUSAN MEMBER [ DEPOSIT / NON DEPOSIT ]
    - Bonus New Member 30%
    - CashBack Kekalahan Live Casino Up To 10%
    - Bonus TurnOver Slot & Tempat Ikan Up To 0.8%
    - Promo Menarik Setiap Bulannya
    - Diskon Togel Terbesar [ 4D : 66% , 3D : 59% , 2D : 29% ] Bebas Invest
    - Tersedia Grup Lomba Togel

    Contact :
    Line : Nada4D
    Whatsapp : +855975609445
    Link : Nada4D . Online
    Link IP : 128.199.250.188
    Fanspage : https://www.facebook.com/Nada4DOfficial/

    Menang Berapapun Pasti Kami Bayar Langsung !!!

    ReplyDelete
  9. Buat para pemula untuk mengawali bermain game online agar mudah, main aja di situs Togel2Win terpercaya.
    Togel2Win juga menyiapkan berbagai tipe bonus yang sangat besar juga tentunya.
    Caranya sangat gampang banget lho , cukup 1 ID saja kalian sudah bisa main dengan puas.
    Mainkan Slot Online, Togel Online, Fishing & Live Casino
    Situs Togel2Win juga menyiapkan jackpot dengan pasaran yang terpercaya.
    - Pasaran Malaysia
    - Pasaran Macau
    - Pasaran Hongkong
    - Pasaran Sidney
    - Pasaran Singapore
    - Pasaran Singapore 45
    - Pasaran Qatar
    - Pasaran Malaysia Siang
    - Pasaran HK Singa
    - dan Pasaran Geylang

    Minimal Betting Togel 500 Rupiah.

    Tersedia Promo :
    - FREEBET/FREECHIPS SETIAP BULAN KEPADA RATUSAN MEMBER [ DEPOSIT / NON DEPOSIT ]
    - Bonus New Member 30%
    - CashBack Kekalahan Live Casino Up To 10%
    - Bonus TurnOver Slot & Tempat Ikan Up To 0.8%
    - Promo Menarik Setiap Bulannya
    - Diskon Togel Terbesar [ 4D : 66% , 3D : 59% , 2D : 29% ] Bebas Invest
    - Tersedia Grup Lomba Togel

    Contact :
    Line : Togel2Win
    Link : Togel2Win . Online
    Link IP : http://165.22.242.42/

    Menang Berapapun Pasti Kami Bayar Langsung !!!

    ReplyDelete
  10. Stashbird showcases the best Canadian online casinos and slots. Visit here for Canada's best online casinos.

    ReplyDelete
  11. Oh my god! Twitter’s impact is on legit everything that exists. Whether we talk about a restaurant or we talk about some new place to hang out with friends, we talk about an assignment help or nursing dissertation proofreading services in UK, everything is gonna flourish if it is on Twitter! People literally look for reviews and recommendations nowadays. I so agree with this blog!

    ReplyDelete
  12. Was koche ich heute - diese Frage stellen sich tag fuer tag viele Menschen. Und wir haben tag fuer tag die perfeckte Antwort darauf! Besuchen Sie uns auf unserer Webseite und lassen Sie sich von uns beraten . Wir freuen uns auf Sie! KIU

    ReplyDelete

  13. I enjoy what you guys are usually up too. This type
    of clever work and exposure! Keep up the excellent works guys I’ve included you
    guys to our blogroll.

    My webpage – 오피 (jk)

    ReplyDelete
  14. I amazed with the research you made to make this actual submit incredible.
    Great activity!

    Have a look at my homepage;휴게텔

    ReplyDelete
  15. As a Newbie, I am always exploring online for articles that can aid me. Thank you thank you coronavirus helpers youtube

    ReplyDelete
  16. You're so interesting! I don't suppose I've read anything like this before.
    So great to find someone with a few unique thoughts on this issue.
    Seriously.. many thanks for starting this up. This site is something that is needed on
    the internet, someone with some originality! 샌즈카지노

    ReplyDelete
  17. Hey, what kind of anti-spam plugin do you use for your blog.*”~,* sbobet

    ReplyDelete
  18. Excellent knowledge, I am very much thankful to you that you have shared good information with us. Here I got some special kind of knowledge and it is helpful for everyone. Thanks for share it. Birthday Function Melbourne

    ReplyDelete
  19. I believe that a simple and unassuming manner of life is best for everyone, best both for the body and the mind. 온라인슬롯
    (mm)

    ReplyDelete
  20. I am all that much satisfied with the substance you have specified. I needed to thank you for this awesome article.  메이저놀이터

    ReplyDelete
  21. The smaller minefield has a few mines which can have huge payouts. The other one is quite large and is easier to navigate compared to the smaller one. minesweeper.games

    ReplyDelete
  22. A debt of gratitude is in order for an extremely intriguing online journal. What else may I get that sort of data written in such an ideal methodology? Big bad wolf slot

    ReplyDelete
  23. สล็อตโจ๊กเกอร์ I am looking for and I love to post a comment that "The content of your post is awesome" Great work!

    ReplyDelete
  24. I certainly getting a charge out of each and every piece of it. It is an incredible site and pleasant offer. I need to much obliged. Great job! You folks do an extraordinary blog, and have some incredible substance. Keep doing awesome. I truly value this great post that you have accommodated us. I guarantee this would be useful for a large portion of the individuals. Persian restaurant

    ReplyDelete
  25. I curious more interest in some of them hope you will give more information on this topics in your next articles. mm88

    ReplyDelete
  26. 카지노사이트
    This is my site It has been a great help to my site. This is similar to my site. That's good info. It was a really good article. Good read. You will be visiting this blog more often. Here is my website. Please also visit my site and leave your comments.

    ReplyDelete
  27. Nice post. I was checking constantly this blog Nice post. I was checking constantly this blog and I am impressed! Extremely helpful information specially the last part I care for such info a 바카라사이트
    lot. I was seeking this particular information for a very long time. Thank you and good luckand I am impressed! Extremely helpful information specially the last part I care for such info a lot. I was seeking this particular information for a very long time. Thank you and good luck

    ReplyDelete
  28. Thanks for posting this info. I just want to let you바다이야기
    know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts

    ReplyDelete
  29. Going to graduate school was a positive decision for me. I enjoyed the coursework, the presentations, the fellow students, and the professors. And since my company reimbursed 100% of the tuition, the only cost that I had to pay on my own was for books and supplies. Otherwise, I received a free master’s degree. All that I had to invest was my time. vip168

    ReplyDelete
  30. We are tied directly into the sate’s renewal database which allows us to process your request almost instantly. buy essays ทางเข้า mm88

    ReplyDelete
  31. This is a wonderful article, Given so much info in it, These type of articles keeps the users interest in the website, and keep on sharing more ... good luck. 안전공원

    ReplyDelete
  32. I found that site very usefull and this survey is very cirious, I ' ve never seen a blog that demand a survey for this actions, very curious... judi online

    ReplyDelete
  33. You have a certifiable limit with regards to making one out of a sort substance. I like how you think and the manner in which you address your points of view in this article. I agree with your mentality. Thankful to you for sharing. lean in business

    ReplyDelete
  34. Going to graduate school was a positive decision for me. I enjoyed the coursework, the presentations, the fellow students, and the professors. And since my company reimbursed 100% of the tuition, the only cost that I had to pay on my own was for books and supplies. Otherwise, I received a free master’s degree. All that I had to invest was my time. agen sbobet

    ReplyDelete
  35. บาคาร่า You made such an interesting piece to read, giving every subject enlightenment for us to gain knowledge. Thanks for sharing the such information with us to read this...

    ReplyDelete
  36. Well we really like to visit this site, many useful information we can get here. ทางเข้า mm88

    ReplyDelete
  37. 먹튀폴리스 Mmm.. estimable to be here in your report or notify, whatever, I repute I should moreover process strong for my have website want I play some salubrious further updated busy in your location.

    ReplyDelete
  38. Malaysia trusted online casino Singapore Online Soccer Casino Betting Websites Forum - Trusted & Reviewed Agents.

    ReplyDelete
  39. I'm continually scanning on the web for posts that will support me. An excess of is obviously to find out about this. I trust you made great quality things in Functions too. Continue working, congratulations! situs dominoqq

    ReplyDelete
  40. Despite the fact that you are occupied, it in a real sense pays to set aside the effort to survey your café costs like clockwork.Restaurant Marketing Brisbane
    Restaurant Marketing Australia

    ReplyDelete
  41. I have to search sites with relevant information on given topic and provide them to teacher our opinion and the article. แทงบาคาร่า

    ReplyDelete
  42. There is clearly a lot to know about this. I think you made various good points in features also. 먹튀사이트

    ReplyDelete
  43. PG สล็อตออนไลน์ แบบใหม่ปัจจุบันนี้ บนโทรศัพท์มือถือมั่นคงปลอดภัย 100% เล่นง่าย ไหนก็ได้ ไม่ต้อง โหลดแอป ก็เล่นได้ มีบริการ เพิ่ม-ถอน ผ่านระบบอัตโนมัติบริการตลอด 1 วัน เล่นได้แล้ววันนี้! ทั้งโทรศัพท์เคลื่อนที่ สมาร์ทโฟน แท็บเล็ต รองรับทุกระบบปฏิบัติการ iOS,Android, Window, Mac ทุกระบบล้นหลามมากมายเกมได้ว่าจะเป็นเกมไพ่ต่างๆอสล็อตด้ ทางเข้า พีจี สล็อต

    ReplyDelete
  44. Excellent effort to make this blog more wonderful and attractive. MM88SPORT

    ReplyDelete
  45. Thanks for compiling such nicest information in your blogs. Articles are very informative and hope again I’ll find more like that.
    casino utan svensk licens

    ReplyDelete
  46. I have to search sites with relevant information on given topic and provide them to teacher our opinion and the article. MM88SPORT

    ReplyDelete
  47. It’s amazing to visit again n again coming to your blogs the superb effort is here.
    utländska casino

    ReplyDelete